Leadership Team



Chairman and CEO

William W. Rose founded Datrose in 1976, in Webster, New York as a data entry company. William Rose's vision for Datrose has been to maintain the company's reputation for quality service by empowering each employee to continually strive to exceed each customer's expectation. William Rose served in the United States Air Force, graduated from Monroe Community College, Rochester Business Institute, and also attended the Business Executive Program at the Tuck School of Business at Dartmouth. William Rose launched his career in 1963 by helping to pioneer the automation of computer student applications while employed at the Board of Cooperative Educational Services (BOCES). His passion for quality and creating customer delight were evident even then, and his dedication to these values has never changed.

Bill has served on several boards, trade and advisory councils, including:

  • SBA Advisory Board
  • Workforce Investment Board
  • Big Brother/Big Sister Program of Rochester
  • Girl Scouts of Genesee Valley Board of Directors
  • Upstate New York Regional Minority Purchasing Council Board of Directors
  • Chairman of the Upstate New York Regional Minority Purchasing Council
  • Dartmouth/Tuck School of Business MBEP Vice President, Region I
  • SBA Region 2 Advisory Council
  • SCORE Counselors to America's Small Business
  • The Adam Walsh Child Resource Center Board of Directors



President/Chief Operating Officer

Since joining Datrose in 1998, Cheryl has led the growth of the company and defined and delivered new strategic service offerings in staffing, contact centers, document management and accounts payable automation. As President/Chief Operating Officer, she is responsible for the day-to-day operations in the four operating divisions as well as the company’s IT, Human Resources, Sales and Marketing functional groups.

Cheryl is responsible for building partnerships and broader client/business relationships. She leads Datrose’s market strategy, has expanded the company’s geographic footprint, and is responsible for entry into the federal and state government sectors.

In 2007 Cheryl was among the first individuals to earn recognition as a Certified Outsourcing Professional (COP as designated by the International Association of Outsourcing Professionals IAOP). The COP designation distinguishes Cheryl as a leader in the field of outsourcing. It demonstrates her expertise and skills in successfully leading outsourcing initiatives, governance oversight, strategic management, and ensuring return on investment.

She has also received certification for attending Lean Six SigmaTM Champions Training, and serves as a sponsor for Green Belt quality process improvement projects.

Cheryl holds an MBA in Management and International Business from Rochester Institute of Technology. Her undergraduate work was also done at RIT where she earned a Bachelor of Science degree in Business Administration with High Honors.

Prior to joining Datrose in 1998, she was an Operations Executive for an international sporting goods company based in Orlando, FL.

Cheryl serves on the Board of Directors for Datrose and has held numerous other board and committee positions including:

  • SBA Advisory Board
  • Board Member NY/NJ Minority Supplier Development Council
  • Rochester Institute of Technology Dean's Advisory Board
  • Business Advisory role for Unity Health's Action Towards Employment program
  • Business Advisory role for Preferred Care, an HMO
  • Member of the Steering Committee for the Rochester Business Education Alliance
  • Treasurer for the Genesee Valley Chapter Society for Human Resource Management
  • Training & Certification Committee for IAOP’s Certified Outsourcing Professional program

Cheryl is active with many community organizations and is passionate about helping to bring employment opportunities to the disadvantaged, disabled, and to our country’s Veterans.

“Cheryl exemplifies what it means to act as a partner and to represent a brand. She has always operated in the highest capacity, balancing the needs of Datrose with that of the client. I have admired the way she harnesses everyone’s energy and focuses her team on the goals at hand. Cheryl has always embodied the Datrose brand and has been a true leader in every sense of the word.”

S. Hathaway, Client Relationship Manager



Director of Shared Services

Wendy Jones began her career at Datrose in 1983 with a background in computer programming. She has held numerous key positions within the organization. Wendy is a Green Belt in Lean Six Sigma and a member of the American Society of Quality. In her previous role as Quality Assurance Manager as well as in her current role, she has participated in and driven many Lean Six Sigma and Kaizen projects both internally within Datrose and with clients. Wendy was promoted to Director of Shared Services when Datrose moved to a Shared Services model to centralize back office functions. She provides leadership and direction to a team consisting of diverse experience and expertise including administrative, accounting, programming and development, contract labor administration, marketing and payroll.



Director of Human Resources

Jean Rollins started her Human Resources career at Datrose in 2004 after receiving her Master of Science degree in Human Resource Development from St. John Fisher College. After working as an HR Generalist and Manager at Datrose, Jean relocated to Boston, MA in 2006. She worked for a large national environmental services company specializing in energy & industrial, marine, railroad and government sectors as an HR Manager and Director and moved back to Rochester in 2011. Jean worked in Human Resources in the banking industry before returning to Datrose in 2014.

Jean’s areas of expertise include serving as a strategic partner in areas related to leadership development, performance management, employee relations and communication, compensation programs, staffing, organizational changes, employee benefit programs, policies/procedures, employee culture, training, staff motivation, acquisitions/mergers, payroll management, and remaining an expert employment law related to Human Resources.

Jean’s undergraduate work was completed at Penn State University and Syracuse University, and she graduated Summa Cum Laude with a Bachelor of Arts degree in Psychology. She is recognized and certified as a Senior Professional in Human Resources (SPHR) by the Human Resources Certification Institute, and is a member of the Phi Beta Kappa, Psi Chi, Golden Key and Phi Kappa Phi National Honor Societies. Jean is active in the community and volunteers for Lewis Street YMCA, Mary Cariola Children’s Center, Boys & Girls Club, Camp Good Days and Habitat for Humanity.