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CHERYL KECK
President & Chief Operating Officer

“The heart and soul of our organization is our people. Despite our advances in technology, superior business processes, and world-class quality, people are still the prime factor in our success and our clients’ high level of satisfaction. DATROSE has highly diverse, talented people who are passionate about serving our clients and building relationships.”

Prior to joining DATROSE in 1998, Cheryl Keck was an Operations Executive for an international sporting goods company based in Orlando, FL. Cheryl holds an MBA in Management and International Business from Rochester Institute of Technology. Her undergraduate work was also done at RIT where she earned a Bachelor of Science degree in Human Resource Management. She has received certification for attending Lean Six Sigma™ Champions Training, and serves as a sponsor for Green Belt projects. Cheryl serves on the Board of Directors for DATROSE.

A native of Rochester, New York and a Certified Outsourcing Professional, Cheryl has earned accreditation by the HR Certification Institute as a Senior Professional in Human Resource (SPHR) for her extensive knowledge and contribution to the field. She is an active member of the International Association of Outsourcing Professionals (IAOP), Human Resources Outsourcing Association (HROA), and Society of Human Resource Management (SHRM).

Cheryl has held several board positions in the community, including:

  • Treasurer for the Genesee Valley Chapter Society for Human Resource Management
  • Business Advisory role for Unity Health’s Action Towards Employment program
  • Business Advisory role for Preferred Care, an HMO
  • Member of the Steering Committee for the Rochester Business Education Alliance.

Cheryl is active with many other community organizations that help bring employment opportunities to the disadvantaged & disabled.

“Cheryl’s leadership style, business savvy, vision of the future, motivation, integrity and, most importantly, customer care is what I admire most. I am pleased at how she upholds the company’s high quality reputation and nurtures the valuable relationships that DATROSE has built in its 30 years of business.”
William W. Rose, Founder, CEO

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